Well, this is indeed interesting.
After trying/testing the BN purchased from my wine-merchant at Cavavin, from the Chateau de Pizay, never heard of them?, me neither, but hold on.
Today I went out and bought three bottles to see if they were as good as the first.
Tonight, we three sampled a bottle from Le sanglier aux bottes de cuir that has a mysterious label, no name, no nuttin, except Sans sucre ajoute made by DTF69460 for P-U-R sarl. Hummmm.
Algerian plonk, Corsican throw-away, Southwestern overplanted stuff?
A little Google sleuthing reveals it comes from St Etienne des Oullières, now why would they be embarassed to say this? Maybe because it's two clicks from Beaujolais. Maybe because the website listed on the label www.p-u-r.eu doesn't exit. Maybe because, because, because.
In any case it's made from grapes, is not overly-Gamay-esque and was pleasant enough with our lomo, herring, Abondance and goat cheese.