In the Thursday, July 31st Wall Street Journal, Larry Light in "Cheapskate" had an article entitled "Cultivating a Taste For Inexpensive Wine" in which he mentioned:
- ordering the cheapest (after ordering the second) cheapest wine
- wine snobbery with all the terminology associated with it
- research in the Proceedings of the National Academy of Sciences showing that subjects preferred the wine labeled more expensive over the same wine billed as "cheap"
- a 2003 study by the Oenomony Society of the US showing 80% of subjects can't distinguish been the best (reserve) bottles and regular version of the same wine
- but that there is a difference between jug and fine wine.
Sound familiar? Many of the same points were made in my June 11th essay "Wine, whining and Me."
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