Not too long ago, someone previously unknown to me, maintained on a well-regarded website that (we) bloggers were ruining the dining experience for (Americans visiting) Paris and that things were better pre-internet when the print guys reigned supreme. Without (I think) intentionally refuting this charge, the brilliant Meg Zimbeck, on her new Discussion Forum on her 1-year old Paris by Mouth, talked about reviewing Paris restaurants for more traditional (and usually print) media.
She said, and of course I quote fewer than 100 words or less than 10%: “Editors…, don't pay for negative or middling reviews.……[and] there's a major disincentive for writers to remove existing restaurant listings….whatever I removed….I had to replace with a brand new listing for which I had paid the meal expenses myself.… I can easily see how restaurant listings persist for years and years in such guides without anyone ever revisiting or deleting them. And I would add that whatever the print forum, a weekly, monthly or yearly one, writers/critics usually just talk about their good experiences.
There are notable exceptions:
- Emmanuel Rubin gives broken hearts on Figaroscope for disastrous meals,
- Francois Simon (less often) gives the back of his hand or delivers clever words to destroy a place, and if you read between the lines, the tag team at A Nous Paris,
- Jerome Berger and Philippe Toinard, take swipes in their adjectives.
But most follow several rules:
- Speak positively to your print readership to encourage them to dine out – of whatever demographic your publication is targeted to – whether 20 year-old Parisians or 60 year-old visitors,
- Respect my mother’s dictim: “if you don’t have anything nice to say, don’t say anything else at all,” and as
- One influential reviewer told me: ‘If I don’t like the place, I don’t write it up,” or as another said
- “Write up the street, welcome, ambiance, décor, anything but the food.”
Now let me defensively come to the defense of the defensive bloggers. What’s in it for us to call the balls and strikes as we see ‘em? Our reputations, integrity and readership loyalty. (And if we are enthusiastic about a place that’s struggling along or breaking even – a really wet smootch next time we come.)
If I (or anyone else) write up a place positively, I can guarantee a wonderfully warm welcome when I return a few weeks later, not that it wasn’t that way Time #1; an extra complement to your S.O., who wasn’t with you that time (recall that we’re the canaries in the mine); and an expression of thanks for steering folks their way (the numbers are often staggering).
If I write up a place as horrible, disappointing or standard, it’s not the end of the world for them, as Randy Diaz said on the same Paris By Mouth thread “…I get a sense that food critics or bloggers the world around "follow the pack", and any one who has a different opinion are fearful of being different, for fear of being ostracized as well as being questioned about their credibility.”
I’d differentiate between the “food critics [and] bloggers” [who don’t write for established media outlets.] We bloggers go to places that others have been to (established print guys, other bloggers, sharp readers, friends on motorcycles, flanneurs, etc.), sophisticated readers know how to “triangulate” better than Bill Clinton, and there are lots of web and blog opinions out there (BTW, if you’re really into this, check out the blogs of the established folks – you’ll be surprised what appears there and not in their print versions).
So coming back to my title and “the point, Dad” I’d say that not only haven’t we bloggers ruined Paris restaurants, we’ve saved them from “herd opinions,” “excessive positivity”, and ordinariness that the print guys (unless they have more revealing blogs) are oblivious to and forced them to keep on their toes, months and even years after the initial month’s print reviews are Scotched to their windows.
These thoughts came to me after a more than ordinary meal at the Bourgogne Sud.
Bourgogne Sud
14, rue de Clichy in the 9th (Metro: ND Lorette, Liege)
T: 01.48.74.51.27
Closed Sat. lunch, Sunday and Monday nights
Lunch menus 13.50, 15.50 and 23 E, a la carte 30-40 E.
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